Rivers are one of the most basic natural resources and are the backbone of human civilisation. It is because of rivers that for centuries, the human race has not only survived but also grown and prospered. However the modern discourse of 'development' looks at rivers as only commodities to be exploited and thus our great rivers are dying! It's our responsibility to save them. For that we need strict laws, check mismanagement of water, clean rivers, practice afforestation, but most importantly, change the careless attitude of communities towards rivers. The ITV Foundation will be taking a step forward by organising various cleanliness drives for clean rivers, embankments, rivulets and canals.